Chip HeathStanford Graduate School of Business

    Chip Heath is the Thrive Foundation for Youth Professor of Organizational Behavior in the Stanford Graduate School of Business. His research examines why certain ideas — ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths — survive and prosper in the social marketplace of ideas. Read his bio here.

    Ezekiel Emanuel, MD, CAPP Advisory Council MemberBob Kocher, MD, CAPP Advisory Council Member