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Toyomi Igus is an independent health care communications and marketing strategist, and has served as the Communications Director for the Council of Accountable Physician Practices since 2006. She is a corporate and marketing communications professional with over 25 years of communications, marketing, and publishing experience. Her firm, Igus Simon & Associates Inc., provides strategic communications and marketing consulting for health care, nonprofit, and social cause organizations. Toyomi developed and led the Communications/Marketing and Patient Services divisions of HealthCare Partners (now Davita Healthcare Partners) for more than ten years. Prior to HealthCare Partners, Toyomi was vice president of The WestWork Group, a full-service advertising, design and communications agency. Toyomi is a psychology/pre-med graduate of Barnard College, Columbia University, and studied health care marketing through the executive program at Kellogg Graduate School of Management.